We are thrilled to be recognized for the second time as being among the companies creating the most positive overall impact on its customers based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the digital Medium publication produced by B Lab, at https://bcorporation.net/2019-best-for-the-world-customers.
The Best For Customers list includes businesses that earned a Customer score in the top 10 percent of Certified B Corporations on the B Impact Assessment. The full assessment measures a company's impact on its workers, community, customers and environment.To certify as B Corporations, companies like Stone Soup must complete the full assessment and have their answers verified by B Lab.
The Customer portion of the B Impact Assessment measures the impact a company has on its customers by focusing on whether a company sells products or services that promote public benefit and if those products/services are targeted toward serving underserved populations. The section also measures whether a company’s product or service is designed to solve a social or environmental issue (preserving environment, creating economic opportunity for individuals or communities, or increasing the flow of capital to purpose-driven enterprises for example).
Honorees scoring in the top 10 percent set a gold standard for the high impact that business as a force for good can make on consumers around the world. Read more here, from B Lab's Chief Marketing Officer, Anthea Kelsick.
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.
B Lab drives this systemic change by: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform.