Illustration by Katerina Limpitsouni

How social organisations deal with this crisis will define their survival in the medium and long term. Here we analyse how they are adapting their communication so as to reinforce the message and boost fundraising.

By Pilar Ballet  Stone Soup consultant specialised in strategic communication
and Angela Millan  Stone Soup consultant specialised in creativity and social innovation and fundraising
 
 
The pandemic and social distancing have arrived with a bang in the Asilo de Luarca hospital in Asturias. The residents are senior citizens whose lives, up to now,  have focused  on enjoying their visits,  taking part in outside activities and local life. However, nowadays they are isolated in the home with hardly any physical contact and afraid of contagion. “Before this it was very important for us to tell people  what a happy home it is and change the negative perception that people usually have of residences by talking about our daily life, anecdotes and life in general. With the corona virus we’ve lost that happiness and don’t know how to convey what we do and get it through to people” explains Sandra Cuesta, director of the home. This is one of the direct consequences of the pandemic  on a lot of social organisations in Spain. How to communicate when many of the organisations are still searching for their own new normal?

 

Are you interested in impact measurement and management? This free webinar is a hands-on experience of two innovative methodologies: the Impact Management Project (IMP) and International Finance Corporation (IFC) operating principles for impact management.

The speakers share their experience working on two case studies with organisations that have used these two different impact measurement methodologies. 

  • From one side, Stone Soup Consulting and the NGO Oxfam Intermon Spain will present their learnings from the IMP based on their experience evaluating the social businesses Acuapez, in Bolivia, and San Pedro in Paraguay. Both projects are supported within a venture philanthropy program called “Enterprises that change lives”. 

  • On the other hand, Better Way and STOA will share their experience on the verification of STOA’s impact management system and its alignment with the Operating Principles for Impact Management issued by IFC.


DATE: 

24th of November 2020 at 2:30 PM CET (1h15')

In March 2020, all partner teams for the latest iteration of the Erasmus + ArtE program (“ArtE-the Art of Employability”) travelled to Witten in Germany to participate in the initial staff training event, a wonderful oppportunity to share best practice and learn from the more experienced partners in the program. The program is based on the JobAct® theatre methodology - which addresses disadvantaged people and fosters their social inclusion with a combination of theatrical education and social work. Read more about the approach in the blog post: Introducing the Erasmus + program “ArtE-the Art of Employability.

ArtE project partners meet in person in Witten, March 2020

Through theatrical work, participants acquire competences in communication and interaction, as well as personal and social skills, underpinned by creative theatre approaches to boost their self-confidence. JobAct® projects actually taking place on stage. The sense of achievement by developing a successful stage play, leads to a long lasting trust in one's own capacity.

Photo by Bud Helisson on Unsplash

By Sophie Robin, Managing Partner
Stone Soup Consulting
Article originally published on Diario Responsable

Whoever has worked at any time in the consultancy world knows that a relationship of mutual trust is the key to a sustainable business model. Contracts are earned either because there is already a good relationship (that is, clients want to carry on working with a consultancy because previous experience was good) or because the people who put the clients in contact with the consultancy are known and trusted by the client or because of the consultancy’s reputation or by direct recommendation.

The consultancy world is a little like the baby-sitting world: there’s an open market but when it comes to looking after Baby (the company) the majority prefer to choose people or entities they know and like. Up to here everything is perfect, comprehensible and legitimate.

The problems start when this trust begins to be the only criterion taken into account in spite of the rules established by the market. When consultancies and clients already know each other, work together or have a personal relationship and just like each other they begin to distort the market rules by  making the asset of trust prevail over everything else.

To discover new possibilities and synergies between the entrepreneurial mindset, employment and artistic principles, the ArtE program was launched on the 27th of November 2019. This program is a development initiative of the JobAct approach, implemented by the lead partner, Projektfabrik based in Germany and it has been running for over 13 years now.

The basic concept of JobAct® theatre methodology - is that it addresses disadvantaged people and fosters their social inclusion with a combination of theatrical education and social work. By and through their theatrical work, participants acquire competences in communication and interaction, as well as personal and social skills, underpinned by creative theatre approaches to boost their self-confidence. JobAct® projects are actually taking place on stage. The sense of achievement by developing a successful stage play, leads to a long lasting trust in one's own capacity.