When: September 28th - from 3pm to 4pm (GMT+1)

Finding difficult to summarize all the information of your social impact measurement in a readable report? Are you afraid of missing some of the key findings due to lack of space? Katherine Ruff, winner of Stone Soup's Award on Research in Social Innovation, will lead a practical and dynamic webinar that will ease the way to report writing. Aimed at those who do social impact measurement, evaluators, communication professionals and anyone involved in social impact report writing, the goal of this webinar is  to provide useful tools to those who take on the challenge of summarizing their social impact findings. 

Join us for the first of our new season's webinar series, a free and open training that will cover the results of Katherine Ruff's winning research "Materiality in Charity Reporting" and its practical implications. 

Register here

"When it comes to charities reporting their social results, there is a similar problem: of all the performance information that could go into a report, what should go in the report? One of the things my research demonstrated is that the selection of ‘what matters’ isn’t obvious. The important bits of performance information don’t jump out; they are selected. And, not surprisingly, different selections of information affected how effective the charity appeared. My research demonstrates that it matters what we decide matters. Materiality matters", Katherine Ruff. 

Katherine Ruff is a PhD Candidate in Accounting at Schulich School of Business, York University, Canada. Her research focuses on the implications of different approaches to measuring and reporting social results. Prior to returning to school, Kate was a lead researcher at Charity Intelligence Canada (Ci), responsible for developing methods for assessing the social impact of charities. She has worked as a consultant to non profits, and social enterprises in Canada, UK and Nepal, specializing in evaluating double bottom line organizations. Kate has a B.Com from McGill University and a MSc. from the London School of Economics.

Barcelona Activa will host Stone Soup Consulting's next training on social impact measurement. It will be part of its Entrepreneurship Training Programme and will take place at the Convent of San Agustí on July 23rd, 4 - 8pm. 

The main objectives of the training are

1. Reflect on the importance of impact measurement and assessment. To be able to meet major social benefits and uses of measurement.

2. Know the main concepts associated to the measurement and evaluation of social impact.

Katherine Ruff wins the Stone Soup Award on Research in Social Innovation with the research “Materiality in Charity Reporting”. Phd in Accounting at Schulich School of Business in York University (Canada), Katherine Ruff researches charity performance reporting by studying what gets included and excluded in a report. She analyses why this matters using theories and vocabularies borrowed from financial accounting and looks at broader reporting patterns. A research that we hope "starts a serious conversation within the social sector about better reporting, as separate from, but as important as, better measuring."  


1.     Focusing on a not specialised public, how would you describe the content and objective of your research?

My research is focused on reporting charity performance.

In the first phase, I gave six different groups of impact analysts the exact same information on a real charity and asked them “to write a report to inform stakeholders about the performance of this charity”. 

The groups wrote very different reports with different content and different conclusions.  This highlights the crucial role of reporting practices. We tend to think that it is through measuring that we learn about an organization’s social impact, yet in my study, each of the groups already had the data and they produced very different reports that conveyed very different understandings about the charity’s performance. I’ve been studying the differences to learn about what gets included and excluded in a report, why, and why it matters.

In the next phase, I’m going to be looking at a larger set of actual charity reports to understand reporting patters more broadly.

“My work challenges the idea that there is something inherent in ‘the social’ that makes it incompatible with other reporting regimes. Together with the work of many others, I believe the research will steer accounting in a direction that helps to create a better world. It will change ideas about what makes a good investment”, explains Katherine Ruff, winner of the second edition of the Stone Soup Award on Research in Social Innovation with the research "Materiality in Charity Reporting".

Stone Soup Consulting recognises with this award the social innovation in charity reporting presented by Katherine Ruff, Phd in Accounting at York University (Canada). “Katherine’s rigorous research methodology, the fact that it is based on field work and intellectual analysis and that it looks at the issue of materiality which is normally neglected, thus innovative made her the winner of the award”, explains Cláudia Pedra, Stone Soup Consulting’s Managing Partner.