Illustration by Katerina Limpitsouni

How social organisations deal with this crisis will define their survival in the medium and long term. Here we analyse how they are adapting their communication so as to reinforce the message and boost fundraising.

By Pilar Ballet  Stone Soup consultant specialised in strategic communication
and Angela Millan  Stone Soup consultant specialised in creativity and social innovation and fundraising
 
 
The pandemic and social distancing have arrived with a bang in the Asilo de Luarca hospital in Asturias. The residents are senior citizens whose lives, up to now,  have focused  on enjoying their visits,  taking part in outside activities and local life. However, nowadays they are isolated in the home with hardly any physical contact and afraid of contagion. “Before this it was very important for us to tell people  what a happy home it is and change the negative perception that people usually have of residences by talking about our daily life, anecdotes and life in general. With the corona virus we’ve lost that happiness and don’t know how to convey what we do and get it through to people” explains Sandra Cuesta, director of the home. This is one of the direct consequences of the pandemic  on a lot of social organisations in Spain. How to communicate when many of the organisations are still searching for their own new normal?
 
Something similar is happening with the organisation “Strides on Wheels” (Zancadas sobre Ruedas) in Murcia. Due to the impossibility of of carrying on with sporting activities for people who are dependent they have centred their work during the last few months on helping in the home and strengthening contacts between their clients through the social networks. Nevertheless, as their president Teresa P. Rodriguez says:”The kids need to get out again, do exercise and get back to their normal life but it’s difficult for us to overcome their fear of contagion if they can’t see from our social networking that things are back to normal and this is very difficult for us to transmit with our activity paralysed”.

The trouble is that the pandemic is especially harmful to the most vulnerable sectors. Social organisations are used to doing a lot with a Little and today require even more resilience to face up to this complicated time. Social distancing is jeopardising a lot of the pillars which sustain their work as well as their economic survival.

Are you interested in impact measurement and management? This free webinar will be a hands-on experience of two innovative methodologies: the Impact Management Project (IMP) and International Finance Corporation (IFC) operating principles for impact management.

The speakers will share their experience working on two case studies with organisations that have used these two different impact measurement methodologies. 

  • From one side, Stone Soup Consulting and the NGO Oxfam Intermon Spain will present their learnings from the IMP based on their experience evaluating two social businesses in Latin America supported within a venture philanthropy program called “Enterprises that change lives”.

  • On the other hand, Better Way and STOA will share their experience on the verification of STOA’s impact management system and its alignment with the Operating Principles for Impact Management issued by IFC.

With a practical focus, the webinar will also include some time for attendees wanting to share their experience using these methodologies. We believe shared knowledge will improve everybody's overall performance! 


DATE: 

24th of November at 2:30 PM CET (1h15')


SPEAKERS:

  • Sophie Chauliac, Stone Soup consultant in results & impact measurement.

  • Elodie Nocquet, founder of Better Way, a business that works with investors and companies to build responsible or impact-oriented approaches, and to measure impacts.

  • Anaïs Mangin, advisor at Oxfam Intermon Spain, an international NGO working to end the injustice of poverty. She works for Enterprises that Change Lives, a venture philanthropy programme that invests in impact driven enterprises in low and middle income countries. 

  • Virginie Vitiello, Responsible for Environment and Social issues at STOA, an impact investor which supports long-term infrastructure and energy projects with high added value in developing countries.

 

REGISTRATIONS:

Please register through this link. For more info, please email Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.

Deadline for registrations: 20th of November

 

In March 2020, all partner teams for the latest iteration of the Erasmus + ArtE program (“ArtE-the Art of Employability”) travelled to Witten in Germany to participate in the initial staff training event, a wonderful oppportunity to share best practice and learn from the more experienced partners in the program. The program is based on the JobAct® theatre methodology - which addresses disadvantaged people and fosters their social inclusion with a combination of theatrical education and social work. Read more about the approach in the blog post: Introducing the Erasmus + program “ArtE-the Art of Employability.

ArtE project partners meet in person in Witten, March 2020

Through theatrical work, participants acquire competences in communication and interaction, as well as personal and social skills, underpinned by creative theatre approaches to boost their self-confidence. JobAct® projects actually taking place on stage. The sense of achievement by developing a successful stage play, leads to a long lasting trust in one's own capacity.

Photo by Bud Helisson on Unsplash

By Sophie Robin, Managing Partner
Stone Soup Consulting
Article originally published on Diario Responsable

Quien haya trabajado alguna vez en el mundo de la consultoría sabrá que las relaciones de confianza son la clave de un modelo de negocio sostenible. Los contratos se ganan, bien porque ya existe una buena relación (es decir, los clientes quieren seguir trabajando con una consultoría porque han tenido buena experiencia con ella), bien porque las personas que ponen en contacto a las entidades cliente con la consultoría ya se conocen y confían la una en la otra, o bien por reputación previa o recomendación directa.

El mundo de la consultoría es un poco como el mercado de las canguros: existe un mercado abierto, pero parece que cuando se trata de cuidar del pequeño (aquí la empresa), la mayoría prefiere escoger a las personas o entidades que conocen y aprecian. Hasta ahora todo es perfecto, comprensible y legítimo.

Los problemas empiezan cuando este capital de confianza empieza a ser el único criterio que entra en la balanza, y es utilizado a pesar de las reglas establecidas en el mercado.  Cuando consultorías y clientes que ya se conocen, trabajan juntos o simplemente se aprecian por una relación personal, empiezan a falsear las reglas del mercado haciendo prevalecer el capital de confianza por encima de todo.

To discover new possibilities and synergies between the entrepreneurial mindset, employment and artistic principles, the ArtE program was launched on the 27th of November 2019. This program is a development initiative of the JobAct approach, implemented by the lead partner, Projektfabrik based in Germany and it has been running for over 13 years now.

The basic concept of JobAct® theatre methodology - is that it addresses disadvantaged people and fosters their social inclusion with a combination of theatrical education and social work. By and through their theatrical work, participants acquire competences in communication and interaction, as well as personal and social skills, underpinned by creative theatre approaches to boost their self-confidence. JobAct® projects are actually taking place on stage. The sense of achievement by developing a successful stage play, leads to a long lasting trust in one's own capacity.