Strategic Communication
Effective People Management
COURSE ENGLISH EDITION / FEB 2025
A vital tool for changemakers
SYNOPSIS:
In a world where driving social change requires influence, visibility and collaboration, strategic communication has become a vital tool for changemakers. Communication is key for any social organisation, whether because it supports its financial sustainability through fundraising, it raises awareness and pushes for new public policies, it enables transparency and accountability, or even because it strengthens the flow of information, mastering our communication is crucial.
Being strategic in our communication is not only key to improve our access to these opportunities, but also to boost the social and environmental impact that your organisation is creating. During this we will learn about narrative, communication plans, digital tools and – most important – how to adjust our strategy to the resources available.
This training provides a comprehensive framework to understand how communication systems work today, as well as a dive into the main elements and tools that we need to include in our strategies to take our social impact further. Through interactive sessions, real-world case studies, and hands-on exercises, this training empowers changemakers to transform communication into a catalyst for social change. Whether working in advocacy, public health, community development, social innovation or environmental sustainability, participants will leave with a better and stronger understanding of communication as a strong ally in the path to the change they seek.
This course invites participants to reflect on and redesign their current Communication Plan to boost their social impact.
AUDIENCE:
This training is designed for leaders and teams in all types of NGOs, civil society and social sector organisations who want to strengthen their communication strategies for social change. It is mainly addressed to people that have a basic to medium knowledge of strategic communications, that need to dive deeper into concepts and tools in order to empower themselves and use this vital tool to change the world for the better.
TRAINER:
Principal Consultant at Stone Soup Consulting in the area of Strategic Communication for Social Change. She was also Stone Soup’s Communications Coordinator from 2013 until June 2024. She is an Anglo-Spanish international communications consultant specialised in projects with a social impact. She also manages La mar de gente Communication, a social enterprise she founded in 2016.
She understands communication as an essential tool to achieve social transformation. Since 2012 she has been working as a freelance consultant on the strategy of projects, institutions, organisations, social businesses and corporations with CSR programmes. Along this time, she has supported the communication strategy of over 45 projects linked to social action, social innovation, environment and citizen participation.
She has a degree in Communication (FCOM, Navarra), a Master’s degree in EU Law and economics (Panthéon-Sorbonne Paris II) and a Diploma in Advanced Studies in International Relations (UCM, Madrid). She also holds a postgraduate course on Development Project Management by the International Red Cross. In addition, she is a member of the Advisory Council of the Ecology and Development Foundation (ECODES) since 2018. She also trains and mentors in strategic communication for different social organisations like Ship2B and Social Value Foundation.
Previously, she worked on European institutional cooperation projects between Spain and Africa (FIIAPP), the communication departments of Plan International Spain and Expo 2008 and the Spanish Public Television (TVE).
THE TRAINER ALSO TEACHES:
CONTENT:
Introduction
- Welcome and an overview of the training’s objectives, expectations, and topics.
What can communication strategy do for your organisation?
- The world is an open and online community that, through a wide array of communication channels, gives us access to many opportunities. However, these need to be identified, prioritised and managed. Together we will identify some of these opportunities, and how they can be integrated into our organisations
Communication strategy for social organisations
- Understanding the importance of being strategic in the current communications paradigm
Communication Plan in 6 steps
- We will go into the 6 main steps that we need to define to create our organisation’s Communication Plan. We will dive into some of the details bearing in mind our resources, and tools and using case studies as examples.
- Communication goals
- Public
- Map of stakeholders
- Databases
- Build your narrative
- Key messages
- Storytelling
- Channels and formats
- Activities and Calendarisation
- Analytics and Evaluation
Conclusion
- Final summary of key takeaways from the training
Check other course editions
We have created this course customised also in other languages
Check all other courses
Hourly Schedule
7th October 2025
- 15 - 18
- Strategic Communications: Session 01
- A vital tool for changemakers
-
Speakers:
Pilar Balet
8th October 2025
- 15 - 18
- Strategic Communications: Session 02
- A vital tool for changemakers
-
Speakers:
Pilar Balet
